Today’s brands need a deeper, more authentic, and more heartfelt connection with the community — and sports is fast becoming a “golden avenue” to achieve that goal. The resounding success of the Aikya Cross Country Marathon Trà Vinh 2025 stands as a vivid testament.
Trà Vinh: The charm of the countryside, Khmer identity, and the spirit of community sports
With over 4,300 athletes from across the country, the Aikya Cross Country Marathon was more than just a sporting event — it was a journey of discovery through one of the Mekong Delta’s most unique regions. The cross-country running format — still relatively new in Vietnam — offered a refreshing and distinctive experience: winding through vast rice fields, under canopies of lush green trees, and past the serene Khmer pagodas marked by Angkor-style architecture. A highlight that must be mentioned is Ao Bà Om — a cultural landmark — where runners could take a brief moment of pause amid their determined strides.
It is the richness of Khmer culture — with its kind-hearted, friendly people and unique customs — that gives Trà Vinh its distinct charm. The race didn’t just win the hearts of the athletes; it also became a “goldmine” for thousands of photos and experience videos that spread widely across social media. This is exactly the kind of organic reach that any brand would dream to be part of.
Aikya – When a brand chooses sports as a source of inspiration
Aikya embraced the power of small gestures — water stations, behind-the-scenes footage, support activities for runners and the local community — to paint a clear picture of a brand that is human-centered, dynamic, idealistic, and socially responsible.
Through the race’s message, “Energy of Harmony”, everything came together in a flow of positive energy — reflected in the emotion of a runner crossing the finish line to cheering crowds, in the bright smile of a child proudly holding a medal, or in a Trà Vinh local recounting the joyful bustle in their hometown. All of these moments created a vivid and heartfelt portrait of Aikya – Trà Vinh, more alive than ever, and one that remains in the hearts of every participant and every witness.
Aikya – Energy of Harmony
Aikya’s Brand Foundation:
- Brand Value: Harmony
Aikya is committed to delivering superior-quality products and supporting groundbreaking medical solutions through the harmony of scientific intelligence and human health. - Competitive Edge: Outstanding Differentiation
Aikya builds its strength from a vision to develop a global collaboration ecosystem — connecting with research institutions, technology transfer partners, and reputable manufacturers around the world. - Brand Spirit: The Vietnamese Spirit
Aikya proudly stands as a Vietnamese pharmaceutical enterprise devoted to improving the health of Vietnamese people, while contributing to the elevation of Vietnam’s pharmaceutical industry.
Amid the vibrant atmosphere of the Aikya Cross Country Marathon Trà Vinh 2025, Aikya’s entire team of staff and employees came together on the race course, creating an energetic, emotional celebration of unity and connection — a true “Aikya Festival.”
The event was especially honored to welcome the participation of a wide network of valued customers, including pharmacists, doctors, pharmacy owners, hospitals, provincial Departments of Health, representatives from quality control centers, the National Institute of Drug Quality Control in Hanoi and Ho Chi Minh City, as well as long-time partners who have stood by Aikya on its journey of growth.
More than just a race, the Aikya Cross Country Marathon Trà Vinh 2025 was not only a success in terms of organization, but also marked a meaningful step for the Aikya brand in aligning with sports to spread positive values — fostering a lasting connection between Aikya, the community, and the healthcare and pharmaceutical industry across the country.
